Connecting teens to resources and professionals in the creative industry
Presented at the Microsoft Design Expo 2010
Microsoft and Motorola sponsored this project under the theme of "Social meets service." With a passion for the arts and decline of resources in public schools, my team chose the education sector to explore. Teens have many important decisions to make about their future. However many teens, especially those more passionate about creative activities, don't know where to turn for guidance. Guru fills the gap to help teens develop their creative interests, as well as future education and career paths, with the support of near-peer and national professionals.
Exploratory research and identifying opportunities
Through interviews and Make Tools activities with key stakeholders in a teen's life, my team came to understand the teenager mentality. Teens don’t know what they don’t know, and they don’t know where to turn to learn. Parents want to help, but aren’t sure how to do so. Teachers told us that far too many budget and bureaucracy constraints exist for an in-school solution.
Interactions and discoveries
The final service was designed with several goals in mind. First, help teens discover new interests they won't get exposure to in school through the Guru browser sidebar of customized content. Over time, Guru can nurture their interests both physically, by highlighting events going on in their city, and virtually, by connecting them to professionals and organizations who are actually in the industry.
Exploratory & generative research
Guru Information architecture
Interaction model & wireframes
GUI design and production
All members of the team were involved in the research, concept development and presentation
Designed at Carnegie Mellon with
Aliya Baptista / IxD
Cheryl Templeton / IxD
Eric Spaulding / CPID
Sarah Calandro / CPID
Graduate Studio II
15 weeks / spring 2010
© copyright 2010