FoodFeed
A personalized web experience to encourage learning and discovery

Eliminating the task of visiting multiple sites to find one answer, FoodFeed aggregates recipes and food reference material into one place. Recipes are collected like an RSS feed from only the user's trusted food sites. To encourage learning, the encyclopedia can be accessed on its own or in context of a recipe search.

Clicking on an ingredient name opens the 'fact finder' bar on the right to provide reference information including, images, substitutions, and preparation.

 

User research and identifying opportunities
From directed storytelling and contextual interviews my team identified our target audience as young professionals and students. They are interested in cooking and use the internet for most of their food information searches, but have a hard time discriminating between good and bad information.

 

The movtivations model (right) describes the two entry points—encyclopedia or recipes— from which each group is most likely to access the FoodFeed site.

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Individual Contribution initial information architecture models wireframes interface design All members of the team were involved in contextual interviews, opportunity definition, and concept creation

Project Details Collaborators Designed at Carnegie Mellon with Corinna Sherman / IxD Ruqian Zhou / IxD Class Basic Interaction Design Project Duration 4 weeks / fall 2009

 

 

 

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