A personalized web experience to encourage learning and discovery
Eliminating the task of visiting multiple sites to find one answer, FoodFeed aggregates recipes and food reference material into one place. Recipes are collected like an RSS feed from only the user's trusted food sites. To encourage learning, the encyclopedia can be accessed on its own or in context of a recipe search.
User research and identifying opportunities
From directed storytelling and contextual interviews my team identified our target audience as young professionals and students. They are interested in cooking and use the internet for most of their food information searches, but have a hard time discriminating between good and bad information.
initial information architecture
All members of the team were involved in contextual interviews, opportunity definition, and concept creation
Designed at Carnegie Mellon with
Corinna Sherman / IxD
Ruqian Zhou / IxD
Basic Interaction Design
4 weeks / fall 2009
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